These are solutions I have delivered during my career that can be efficiently delivered and tailored to your situation.
A quick scan to see where the marketing and sales organisation stands today and define paths towards a more intelligent, data-, AI- and customer-value-driven operating model. Connect strategy, data, technology, processes, organisation, governance and capabilities into a practical way forward.
Identify where AI techniques can create the greatest value. Focus investment on opportunities that solve meaningful customer problems and have credible commercial impact.
Define and assess the full scope of AI opportunities for marketing and sales. Turn them into a managed portfolio of initiatives, prioritised by the quantitative and qualitative business value they create. Prove efficiency gains, quality improvements and benefits for people.
Ambitions need to be materialised. Translate the company mission into opportunities, workstreams and projects. Programmes should reflect common sense, comprehension, value and resource optimisation. I am a certified PMI-CPMAI™ AI program manager.
Assess the existing foundations for responsible and scalable use of data in commercial processes. Pinpoint strengths and weaknesses in data usage, storage, handling, registration, removal and ownership.
Move from segmentation to personalisation to hyper-personalisation. AI enables more personal experiences at lower cost. Exploiting this opportunity requires mature processes, methods, technology and data. I work with your organisation to build them at speed.
Improve the quality and relevance of customer and prospect interactions by determining the most appropriate next action from available customer, company, behavioural and contextual information. Applications range from marketing and service interactions to helping sales teams prepare and prioritise outreach.
Data, analytics and AI initiatives need to be in good hands. I manage them with people who understand business and technology deeply, connecting strong professionals in a multidisciplinary team.
Put insights into the hands of decision-makers. This usually requires KPI alignment, data management, data engineering, visualisation, training, process and governance alignment. I assist throughout this journey and lead by example.
Bold leadership is demonstrated by uncompromised mission monitoring. Translate the company mission into a single KPI. Use quantitative and qualitative measures to track organisational success and keep it on track, ensuring everyone stays aware and on the ball.
A relentless, to-the-point one-pager that starts from your commercial business goals and ties a focused set of KPIs, including the required drill-downs. It creates clear agreement between business and engineering teams, serves as a shared reference for internal stakeholders and provides a checklist to validate technical delivery.
Align business stakeholders on their goals, KPIs and measures. Merge the smartest practices from each stakeholder into one cohesive framework. This guides data teams and keeps the business in control of resource allocation and data strategy.
Data quality is a key requirement for success, but not all data is created equal. Surface data sources, quality requirements and issues. Organise structural improvements in a transparent roadmap for maximum progress.
Process mining is one of the most underutilised analysis and optimisation techniques in commercial processes. It helps you oversee, control and monitor actual customer journeys across all touchpoints, and identify value loss and value creation at scale.
Redesign the processes, methods, roles, data and governance to allow AI to have maximum ROI. Let AI and data amplify what is uniquely yours.
The capabilities of individual marketing professionals need to evolve in line with their talents, preferences and skills. I help team members find their new sweet spot and feel confident about the value they contribute.
Build the capabilities marketing teams need to work effectively in an AI-enabled organisation. Training is designed to make teams more self-sufficient and can include standard and custom modules.
Orchestrating projects in line with the broader vision and aligning stakeholders around a shared solution are essential to bringing data-driven innovation and AI implementation to life.
Understand and identify opportunities
Turn priorities into action and delivery.
Prototype and deliver valuable applications.
Align purpose, processes, methods, people and tech
Build confidence, skills and independence.
A good transformation starts with a better question.
I work flexibly on a project, interim or fractional basis, depending on your needs.
Let’s have an introductory conversation. A quick scan and an hour of exchanging knowledge often provide an ideal orientation.
I have a broad skill set, but I work with anyone who is better positioned or brings specialist skills for a particular goal.
Get a shared view of where you are, where value sits and what to do first.