How to express AI Productivity in marketing
How to turn AI productivity into business value without assuming the same reduction in headcount.
Read article →Insights and perspectives for AI transformation
Practical thinking for senior marketing, digital, data and transformation leaders building organisations fit for the age of AI.
How sovereign does your AI stack really need to be?
European AI sovereignty is becoming a real technology choice. The harder question is where you actually need it.
Read article →Designing the AI-First B2B Commercial Engine
A practical way to map what AI and agents could automate across marketing, sales and customer growth.
Read article →Where Is the Value in AI for Marketing in 2026?
Where marketing value is created in 2026, from individual productivity to workflow economics and a new marketing operating model.
Read article →Reflecting on three years of AI in marketing
What three years of AI have changed—and why CMOs now need to focus on workflow value, capabilities, governance and AI-mediated customer journeys.
Read article →The New Marketing Department: How AI Is Reshaping Marketing Roles
How AI is changing marketing roles and why CMOs should focus on capabilities, workflows, judgement and governance.
Read article →How to Build the AI Business Case for Financial Advice
How financial-services organisations can turn adviser productivity into customer value, growth and credible economic returns.
Read article →Conversational analytics: from dashboards to analytics on demand
Explore the shift from dashboards to multimodal, on-demand analytics—and the foundations needed to make that future trustworthy.
Read article →From Digital Analytics to Continuous Customer Journey Optimisation
How process intelligence helped Philips move from analysing digital touchpoints to understanding and improving complete customer journeys.
Read article →An End-to-End Process Framework for AI in B2B Marketing and Sales
How a connected process architecture creates a common structure for commercial work and AI-enabled improvement.
Read article →How Your Marketing Role Could Change by Next Year
A practical guide to becoming AI-first without starting over.
Read article →What Do We Actually Mean by Commercial Operating-Model Redesign?
Design commercial operating models around how the organisation creates value, not around generic industry benchmarks.
Read article →Keep learning
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