Digital Business Performance Management & Forecasting
Creating a more reliable, transparent and forward-looking basis for business decisions.
Confidence in performance and targets
The digital performance team needed trustworthy insights, predictive analysis and a solid approach to target setting to support business improvement across multiple business units.
The ambition was to create greater confidence in performance data, improve forward-looking decision-making and make targets both more credible and more motivating.
From shared KPIs to forward-looking performance
A business KPI framework was established to create clear, shared definitions across business teams and provide an unambiguous assignment for data management. At the same time, existing performance metrics were validated and simplified, reducing unnecessary complexity.
Digital business performance was then made available through self-service analytics for both the B2C and B2B performance teams. Revenue forecasting added a forward-looking view to performance management, while forecasting techniques were also applied to four separate KPIs to support more robust target setting across business units.
This created a more transparent and consistent way of managing performance, with clearer ownership, stronger data confidence and less dependency on manual analysis.
Shared KPI definitions, self-service analytics, revenue forecasting and more robust target setting.
More credible targets, less manual analysis
Business performance can now be managed more transparently and targets are perceived as more credible and motivating.
Time spent on data management and forecasting was reduced by approximately 450%, while the organisation gained a more reliable and forward-looking basis for business decision-making.
Solutions that address this opportunity
Commercial KPI Framework
Create a focused link between commercial goals, KPIs and the drill-downs needed for shared performance management.
Self-service analytics
Put reliable insights into the hands of decision-makers through aligned KPIs, data, visualisation, training and governance.
Mission Index KPI
Translate the company mission into a single KPI and use quantitative and qualitative measures to keep performance on track.
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